With over 4.6 billion people on the Internet and spending on average 7 hours on the Internet per day, there is no way to deny that we are indeed in the digital age. In 2021 it is no longer an option for a business to have an online presence. It's a must! Brands or businesses need to have some digital marketing strategy in place. No business will be able to compete in the market effectively without adopting a proper digital marketing strategy in 2021.
Digital marketing is more than just running ads on social media. It's about understanding your local market, making connections with customers through content that resonates, and being able to measure the ROI of every campaign you run. So why is digital marketing so important? Here are 5 reasons why digital marketing is so vital for businesses today.
1. Your customers are online.
With the growth of the Internet, more people are spending their time online. Over 4.7 billion people use the Internet across the globe. It's become an integral part of everyday life to conduct searches, check social media, and purchase products online. Your customers are online, which highlights the importance of digital marketing. They're browsing the web looking for your products or services. If a potential customer can't find you online, they may conclude that your business doesn't appear to be legitimate.
2. Your competitors are online.
Wondering why digital marketing is essential? Your competitors already know. They've created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads – but that's not all! If you want your business to compete with others in today's market, you have to do what they're doing and more! By neglecting digital marketing, you'll fall behind the competition before even starting.
3. Compete with global corporations
It's hard to compete with them when you're in a market with bigger corporations, like Walmart, Target, and Amazon. They have a big name for themselves, which automatically draws people to trust those corporations.
With digital marketing, you have a fighting chance against bigger corporations. Your business can reach interested leads with the same methods as a larger corporation. Methods like SEO and pay-per-click (PPC) advertising level the playing field. With SEO, your site ranks in the search results based on relevancy. A corporation can't buy its way to the top of the ranks. They have to optimize their pages just like you. The same goes for PPC, Google ranks ads based on relevancy, too.
4. You can target ideal customers.
The ability to target your audience is one of the most obvious reasons why digital marketing is important. Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you can directly reach leads interested in your business. You don't have to hope that people will see your traditional marketing efforts and contact your business. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people. This would ensure that only the relevant people specified would see your ad.
5. You get to know your audience and allow them to know you personally, which can help to create brand loyalty and a community.
Engaged users in a digital community provide transparent and instantaneous feedback that is invaluable for a business to stay ahead of the curve. This feedback can help your business constantly improve your products or service and customer experience. It also helps maintain the visibility of your brand and stay in constant touch with your customers. An active digital community helps solve each other's problems and develops new and efficient ways to use the product. This makes people feel involved with the product and leads to customer retention and brand loyalty.
Digital marketing is changing the way we live and work. With many small businesses struggling to keep up with changes in technology, digital marketing can be a daunting task to take on. Fortunately, there are companies like us who are here to make things easier for businesses. We are The Recipe, a creative digital marketing agency based in Auckland, New Zealand. Our mission is to be the only marketing support a business will need. We work like an internal CMO with a full skillset marketing team. We solve brand problems and create a brand voice and style that fits our clients' businesses and space in the market. We help businesses grow digitally without compromise.